digital

YourCricket's Digital Tips for Cricket Clubs

At YourCricket, not only are we passionate cricket players and fans, we also like to think we know a thing or two about digital, so we've curated a few tips, trick, pointers, and techniques to help your make online club life a dream.

 
 

Automate, automate, automate!

Duplicating your workload is annoying. Link up all your social accounts and news on your website so that you can share everything in one place, and you can share your content in one go.

Did you know that you can set up all your club’s payments online? Add a payment method to collect match day subs or membership subscriptions, or run your club shop on your website.

Using the Play-Cricket plugin, list fixtures, results, and stats automatically on your website. So, no more spreadsheets.

 
Screenshot 2020-03-04 at 16.13.22.png
 
 

Make it easy to follow and subscribe

Include social media buttons across your website, so that people can follow, like and share your content. People are inherently lazy, so the easier you make it share content, the more likely it is that more people will see it.

Building up your email database and online communities means that it’s easier to communicate with more people when you need to. Add a newsletter sign-up spot across your website, so that when people visit your site, they are more likely to join your email database.

 

There’s real value in growing your email database and social communities, as it makes it easier and cheaper to speak with as many people as possible.

Competition giveaways, where the mechanic is to either ‘follow’ you on social media or ‘sign-up’ to emails, is an easy way to quickly grow your numbers. So, when you do need to promote an event or fundraiser, for example, there are more people at your fingertips.

social%20media
 
 

What’s SEO?

What even is SEO? It stands for Search Engine Optimisation and, put simply, it’s the technique to make it easy for search engines, like Google and Yahoo, to show your content in their listings. The higher you are on the page in Google, the more likely you are to get website traffic.

YourCricket websites includes quick and easy to use SEO tools, so that you can optimise the website as you go.

google
 
google

SEO 101

Here are a couple of SEO basics you can be checking to make things as search engine friendly as possible:

  • Make sure to include keywords in your page titles

  • Add lots of text to your pages and update your content regularly

  • Encourage trustworthy websites, like those of your sponsors and partners to link to you

  • Don't repeat content or write just for SEOs sake - make your site a really valuable resource for your community

 
 

Advertise

Not only can you put sponsors on your website. You can also set up Google Adsense. This means that companies can advertise on predefined spaces on your website, with little to no administration from you. The more people that visit your website, the more money you’ll make. Simply collect the funds as they come in.

advertise
 
 

Get in touch

We'll keep adding to and editing this page with the latest in digital tips and tricks for promoting your club and reducing club admin, but in the meantime if you want to reach out and discuss anything cricket or digital, get in touch and we'll be happy to chat.

 

Get in touch